no no, I didn't make it up. I could never come up with such a twisted form of punishment.
A Rick-Roll is when you are browsing through the threads on a forum, particularly World of Warcraft, and someone posts a submarine link in a thread under the pretense that it pertains to the subject of discusion.
For instance, someone posts a QQ about how gimped Druids are in pvp and one of the replies reads something like this:
"Druids? Gimped in PVP? lol, right... check out my friends feral druid vid and then come back and talk to us"
followed by a link...
http://www.youtube.com/watch?v=f2b1D5w82yU
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WARNING WARNING... this link is a LIVE and REAL Rick-Roll. Click at your own risk.